India Is Entering a New Era of Measurable Wellness
One of the world’s largest markets. A breakthrough in measurable wellness through PRYSM iO. And an opportunity to position early, build relationships and help shape what comes next.
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The World’s Largest Population. A New Era of Consumer Growth
A young, digitally connected population and a rapidly expanding middle class make India one of the markets global wellness and beauty companies watch most closely.
People — the world's most populous nation
Median age — one of the youngest large populations globally
Internet users, and growing fast
What If One Important Part of Nutrition Could Become Measurable in 15 Seconds?
15 seconds. One scan. A measurable starting point.
PRYSM iO measures skin carotenoid status — a measurable biomarker influenced by fruit and vegetable intake — turning an abstract conversation about nutrition into something objective that can be tracked over time.
PRYSM is intended as a wellness measurement tool, not a diagnostic device.
Scan. Understand. Recommend. Rescan. Share.
A simple, repeatable loop that turns a single scan into an ongoing relationship.
Scan
Creates curiosity
Understand
Creates engagement
Recommend
Creates a personalised conversation
Rescan
Creates a reason to reconnect
Share
Creates new conversations
A Business Opportunity Built Around a Real Need in India
Inadequate dietary intake of key micronutrients affects billions of people globally, with particularly high estimated inadequate intake identified in India. Independent modelling published in The Lancet Global Health helps illustrate the scale of the challenge — and PRYSM brings measurement into that conversation.
Estimated to have inadequate dietary intake of key micronutrients
Two Ways to Be Part of This
Build a Business
For entrepreneurs who see the strategic value of entering a developing market early, backed by an established global platform.
EXPLORE THE EARLY-MOVER OPPORTUNITYWellness · Nutrition · Fitness · Beauty PractitionersBring the Technology to Your Practice
For practitioners who see the value of bringing measurable wellness technology into a practice they already run.
EXPLORE PRYSM FOR PROFESSIONALSWhy Being Early Matters
Someone who understands a market while it is still forming has something rarer: time.
Learn early
Build relationships early
Identify leaders early
Build momentum as the market develops
Being Early Matters. Who You Build With Matters More.
For more than 25 years, our leadership team has built businesses in new and developing international markets — generating hundreds of millions of dollars in cumulative sales and, more importantly, identifying and developing outstanding leaders around the world, supported by the infrastructure of an established NYSE-listed global company.
International business-building experience
in cumulative sales generated across new and developing markets
Great leaders identified, mentored and developed around the world
“India may be a new market. Building new markets isn't new to us.”
India’s Next Chapter Is Being Written
If you recognise the value of being early, we’d like to connect and show you what building this with an experienced international team could look like.